Monday, October 20, 2008

IFRC promoting 'good news' on Africa

JOHANNESBURG: "Believe in Africa" is an initiative launched by the International Federation of Red Cross and Red Crescent Societies (IFRC) on the occasion of the 7th Pan African Conference that will gather representatives of the 53 African Red Cross and Red Crescent societies in Africa in Johannesburg from 19 - 22 October, 2008.

The official launch will take place in South Africa, however the initiative is also global and will be presented to international media based in Geneva.

The main objective of "Believe in Africa" is to highlight the need to work together with the media and other humanitarian organisations to promote more positive reporting on Africa, which is often described as a continent of war and poverty. The IFRC is facing the same dilemma as journalists when issuing press releases focusing on disasters in Africa.
"Believe in Africa" aims to also acknowledge and better promote the contribution being made on a daily basis at the community level. The initiative plans on emphasising the positive stories and experiences being recorded by the Red Cross Red Crescent in Africa.

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