Thursday, July 31, 2008

Mpumalanga tourism title contract awarded

An empowerment consortium led by grassroots publisher HomeGrown Magazines has been awarded a three-year exclusive licence to publish Mpumalanga's official tourism magazine. HomeGrown JV will publish the Mpumalanga Tourism & Parks Agency (MTPA)'s Sunrise magazine and affiliated products launching with a Spring 2008 edition and running until July 2011 - covering the crucial period over the 2010 FIFA World Cup.

The MTPA last week awarded the contract to a special purpose joint venture between HomeGrown Magazines and local empowerment company Kasi Media after a lengthy evaluation and due diligence process.

The quarterly Sunrise magazine is targeted at inbound leisure and business travellers, using worldclass writers and photographers to showcase the province's diverse tourism and cultural product. It will also be distributed to the hospitality and travel trade, including inward bound airline lounges, and will also be stocked by select news agents nationwide.

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