"Increasingly, the place you choose to live will help determine your success in business, in finding a life partner, and in living a fulfilling life. In fact, it may be the most important decision of your life. I believe that we are in the beginnings of a shift as fundamental as the industrial revolution was over a century ago—one that will have as dramatic an impact on how people live and work. Furthermore, it will have a dramatic impact on where they live and work."
Download Florida's creative manifesto PDF here: http://changethis.com/44.01.CreativeManifesto
About the author:
Richard Florida is the Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and the founder of the Creative Class Group, a for-profit think tank that charts trends in business, communities and lifestyles.
Florida has held professorships at George Mason University and Carnegie Mellon University, has taught as a visiting professor at Harvard and MIT, and is a former senior scientist with the Gallup Organization.
His national best-seller, The Rise of the Creative Class, was awarded the Washington Monthly's Political Book Award and Harvard Business Review's Breakthrough Idea Award. Florida's next book, Who's Your City?, will be released March 10th, 2008.
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