With a bit of nosing around I've found that they supply up-market restaurants and delis, and their artistic creations have been used in numerous film shoots and magazine ads.
While I ordered a cappuccino and wolfed down a scrumptious breakfast at 3pm, only to be charged R36 for both (that's outstanding value!), it's actually cakes that are their speciality: custom wedding cakes, birthday cakes, surprise cakes - they bake them all on the premises, in full view. Other treats are their decadent biscuits, tarts, rusks, homemade ice-creams and quiches. (It's exactly the off-the-beaten-track kind of place I'd love to introduce my wizened traveller-mother to...when next she's on the southern tip of Africa.)
It's a cozy fresh-coffee shop where breakfasts and light lunches are served while you're left to your own devices, literally, or to page through an old fashioned newspaper or book (remember those?).